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Ad-free Facebook might get way cheaper to appease EU regulators

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Illustration by Nick Barclay / The Verge

Meta says it’s offered to reduce the price of its ad-free subscription for Instagram and Facebook in Europe to address regulatory concerns, Reuters reports. Speaking in a hearing with the European Commission, Meta lawyer Tim Lamb said the company has “offered to drop the price from €9.99 to €5.99 for a single account and €4 for any additional accounts” in its discussion with privacy regulators in an attempt to “get to a steady state.”

Lamb said €5.99 is “by far the lowest end of the range that any reasonable person should be paying for services of this quality” and hoped that the “regulatory uncertainty” will “settle down quickly.” It reportedly made the offer to cut its prices to data protection authorities earlier this year.

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